Twitter’s ad portal traffic dips while TikTok’s soars; Twitter Blue interest staggers: Similarweb

While traffic to Twitter’s ad portal has dropped around 11% year-over-year (YoY) in September, TikTok’s ad portal is seeing an uptick in interest, with a 51.5% increase in traffic, according to Similarweb research.

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However, Twitter remains one of the most visited sites in the world, attracting 6.8 billion visits in September with a 4.5% YoY increase.