Twitter’s Angus Keene appointed chair of IAB Executive Tech Council

Twitter Australia’s acting managing director, Angus Keene has been appointed as the chair of IAB Australia’s Executive Tech Council (ETC), and representative for the council on the IAB Australia Board, effective immediately.

Keene has been on the board of the council for two years and is now elevated to the chair position. He replaces Pete Barry, who has been chair since June last year.

The ETC has been in place since 2017, and includes representatives from many of the market’s key media and technology players, including Integral Ad Science, Google, News Corp, PubMatic, Xandr, Magnite, Spotify, The Trade Desk, Yahoo, Index Exchange, LinkedIn, Cartology, Quantcast, Twitter, The Guardian, Seven West Media, InMobi, Playground xyz, Pinterest, DoubleVerify, Carsales, Nine and REA.

Keene is now the ETC’s representative on the IAB Australia Board

Its purpose is to “take full advantage of the IAB’s scale, competencies, and member base to identify and address critical issues in advertising technology innovation”.

Within that, it has four “main priority projects” for 2022, this includes supporting mentorship, addressing the talent and careers challenges; supporting the AdTech enquiry and providing Australian privacy guidance.

On Keene’s appointment, CEO of IAB Australia, Gai Le Roy said: “Angus’ passion for developing and mentoring talent in the industry as well as his career experience working in media, innovation and tech makes him a perfect choice to guide the ETC and represent the industry at Board level.

“I look forward to working with Angus and the ETC continuing to deliver a first-class mentoring program, developing a range of new training programs; and of course, supporting the industry through the development of standards, education and shining a light on market innovation.”

Keene said that he is “delighted and honoured” to be the ETC representative on the IAB Board. He has been acting managing director since mid-2021, previously spending six years as sales director.

“I look forward to facilitating open communication between the board and all members of the ETC. Having more voices and perspectives within our industry will benefit our members, marketers, and agencies.”

Pete Barry was recently promoted to vice president, addressability for Pubmatic.

IAB Australia announced today that Angus Keene, Acting Managing Director at Twitter Australia, has been appointed as the Chair of its Executive Tech Council (ETC) effective immediately. Keene replaces Pete Barry, who was recently promoted to Vice President, Addressability for PubMatic and has been the ETC Chair since June 2021. Keene will also become the Exec Tech Council representative on the IAB Australia board.


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