Fake it ’til you make it… as the head of content
In a piece that first appeared in Encore, Matt Pinkney, head of content for AFL Media, tells us how to do his job.
What exactly do you do?
I manage a team of multi-disciplined pros who analyse, deconstruct, document and celebrate AFL footy across a range of traditional and digital platforms. I also wrestle with the question of how we can continue to provide compelling, sticky content experiences to punters in the age of digital promiscuity.
What skills do you need to be good at the job?
For the question “How does one get into a gig like yours?” you could answer “work for the “old media naysayers” that you now disparage?
Lots of digital savvy journos started in ‘old media’ but don’t like to admit it.
At least you say the day starts with reading these very newspapers!
Hi tmlc,
I spent 23 years at News, and am not only very grateful for the training and education I received there, but proud of what the newspaper I worked for managed to achieve. My only issue now is that ‘old media’ has resorted to half-truths and misinformation in order to defend their business models against the threat of organisations such as AFL Media.
I’ll always read newspapers and hope they’ll be around for a long time.
Cheers, Matt