Breaking campaign: Jalna yoghurt

Freelancer Grant Booker, who has previously worked with BMF, M&C Saatchi and Mojo, has created a new campaign for yoghurt brand Jalna which is running during Celebrity Masterchef.

Booker worked with fellow consultant Geoff Wilson, previously of Unilever, on the campaign, which also includes online, press and outdoor. The ad focuses on extolling the yoghurt’s lack of preservatives, colours and sugars.


  • Creative Director: Grant Booker
  • Creatives: Grant Booker, Christine Isaacs
  • Planner: Christine Blackburn
  • Production Company: Cain and Able
  • Director: Grant Booker
  • Producer: Amanda Cain
  • Music: Elliot Wheeler
  • Sound Engineer: Barry Stewart
  • Production House; fin
  • Design and direction: Andrei Juradowitch, Maxence Peillon
  • Executive Producer: Emma Daines
  • Producer: Anya Kruzmetra
  • Compositing: Maxence Peillon, Christophe Allender
  • 3D and VFX Supervisor: Stuart White
  • 3D Team: Tom Corbett, Tim Streets, Philip Jackson, and Philip Sloggett
  • Online: Luis Lu

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