Breaking campaign: Jalna yoghurt
Freelancer Grant Booker, who has previously worked with BMF, M&C Saatchi and Mojo, has created a new campaign for yoghurt brand Jalna which is running during Celebrity Masterchef.
Booker worked with fellow consultant Geoff Wilson, previously of Unilever, on the campaign, which also includes online, press and outdoor. The ad focuses on extolling the yoghurt’s lack of preservatives, colours and sugars.
Credits:
Senior citizens rule!
Who needs a whole massive agency? Looks pretty good to me.
I’d love to know the cost to client.
Tim, don’t know why they sent this to you now but this one broke a month ago: http://www.campaignbrief.com/2......html#more
…and on AdNews: http://www.adnews.com.au/campaign_details_main.cfm
I wouldn’t worry about it, Tim. Noone reads Campaign Brief anyway.
And both of the links he’s pimped are registration-locked sites anyway.