YouTube introduces paid search in Australia

YouTube has today rolled out a new model that will see Australian brands and advertisers able to promote their videos to users based on the same payment model as Google AdWords.  

Those looking to promote their videos will be able to bid on search keywords in the same way they do with Google search,  and then pay per click for the number of times their video is viewed.

Mitsubishi Promoted videoIn the beta stage, Mitsubishi was among the Australian brands to trial the Promoted Videos service, which is already available in the US.

YouTube is owned by Google.

YouTube product manager Jay Akkad told Mumbrella: “We want to allow advertisers to get in front of users at every stage. Just like Google we can show relevant ads, with up to two at the top and eight down the right hand side.”

The dashboard is integrated into the existing AdWords dashboard.

The move, which is the latest step in YouTube’s move towards putting itself on a commercial footing, was  announced in a posting on the YouTube Australia blog today.


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