Two Gold Lions for McCann’s Dumb Ways To Die in Promo and Activation

Dumb ways to dieMcCann Melbourne has taken out two Gold Lions for the Promo and Activation category at Cannes Lions, while Naked Communications earned a Silver Lion for its work on Art Series Hotels.

Australian agencies George Patterson Y&R Melbourne and DDB Sydney also took Bronze Lions when the winners were announced this morning.

McCann Melbourne was also awarded a Bronze Lion for its V/Line “Guilt Trips” campaign.

Australian winners:

Gold Lion:
McCann Melbourne for “Dumb Ways To Die” for Metro Trains – Social media marketing and promotional campaigns

McCann Melbourne for “Dumb Ways To Die” for Metro Trains – Public health and safety awareness messages

Silver Lion:
Naked Communications Cremorne for “Overstay Checkout” for Art Series Hotels
George Patterson Y&R Melbourne for “Air Force FM” for Defence Force Recruiting

Bronze Lion:
DDB Sydney for “McDonald’s Becomes Maccas” for McDonald’s  Australia
McCann Melbourne for “Guilt Trips” for V/Line


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