Two in, dozens out as change sweeps through Dentsu

Dentsu has announced two major hires as the group’s restructure continues, with dozens of other roles reportedly affected by the ongoing changes.

HERO’s Ben Coulson has joined as Dentsu Creative’s chief creative officer ANZ, and DDB’s Katie Firth will head up Melbourne operations as local MD.

The new appointments follow a number of high profile departures, including the agency’s first joint chief creative officers, Mandie van der Merwe and Avish Gordhan, and Dentsu Carat’s Sydney managing director, Lauren Small.

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