Two Sydney agencies, Paykel Media Company and Eden Creative Media, have joined forces to launch a full-service agency in Melbourne.
Trinity Advertising will offer creative, production and media, and fills a gap in the market for a mid-sized, full service one stop shop, according to the agency’s senior account director, Jaymie Fennell.
The new agency will be run by Paykel Media’s Tony Paykel as CEO and Eden Creative’s Adam Eden as managing director.
“Full service agencies often outsource more than one or two elements of the communication process which can be costly for clients,” she said.
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Trinity would enable clients to get campaigns to market quicker, she added.
“We don’t want a hundred-strong client list. Just a handful of clients to service really well.”
Paykel Media‘s clients include Unilever Food Solutions, Australian Institute of Management, Epson, Savills, Connect Hearing, Bisley and Workout World.
Qantas, Women’s Weekly, Strathfield, Ashton, Baxter and Featherdale Wildlife Park and Real Insurance (ad posted below) are clients of Eden Creative Media, which specialises in direct response TV.
Combined, the two agencies have billings of $100m, according to Fennell.