Type + Pixel wins creative account for Baskin-Robbins
Brisbane-based digital and brand agency, Type + Pixel, has won the creative account for ice-cream brand Baskin-Robbins.
The appointment will see Type + Pixel work on refreshing the brand and raising its profile.
Darren Walls, director at Type + Pixel, said in a statement: “In response to the changing market landscape, we’re developing a more cohesive visual direction and playful tone for the brand which riffs on Baskin-Robbins traditional heritage but still feels fresh and contemporary.
“We’re bringing back the wonder.”
Type + Pixel has also worked with brands including Uniting Care, City Beach, Tourism Queensland and Esri Australia.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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