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UBank, Westpac, Zenith and Facebook to speak at the Mumbrella Finance Marketing Summit

UBank CMO, Jo Kelly, and Zenith Australia CEO, Nickie Scriven, will speak on a headline panel addressing the new banking environment at the upcoming Mumbrella Finance Marketing Summit.

UBank’s Kelly will join the panel discussing the new banking environment

In light of open banking, the Royal Commission, new technology and more, marketers in financial services in Australia are in the midst of a challenging but exciting time, particularly in terms of consumer trust.

Kelly and Scriven will join Xinja’s Camilla Cooke on a panel moderated by The Works’ Adam Donnelley discussing the challenges that marketers face and how they can be leveraged to create real opportunity and better consumer connections in the future.

Scriven has a deep financial background including time at NAB and Australian Super

The Mumbrella Finance Marketing Summit takes place on July 25 at the Amora Hotel Jamison in Sydney. Earlybird tickets are on sale now, but end June 20.

Westpac’s Toby Dewar will explain the relevance of Top Gun to finance marketing

Also confirmed to speak is Westpac’s head of media, digital and social, Toby Dewar, and Facebook’s client partner, Nick Tubb. Dewar and Tubb will present a session focusing on how cross-media measurement can cut through indulgent strategies or pitch tricks, and establish how different channels work together to achieve a desired outcome.

The session will look specifically at Westpac’s latest brand work and use cult movie Top Gun as the foundation for the strategic direction.

Mumbrella’s Finance Marketing Summit will have two streams of content and 17 different sessions covering topics including consumer relationships, trust, brand positioning, machine learning, marketing to the Chinese, the future of superannuation and more.

Earlybird tickets are on sale now but end June 20.

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