Uber Advertising’s local boss expands remit
Uber Advertising’s local boss Michael Levine has expanded his remit, taking on the wider APAC market, as the business looks to scale significantly across the region.
Levine has been with Uber Advertising since 2022, having joined as its first international lead, overseeing the ANZ market.
In that time, he has been “instrumental” in creating and scaling the ads business, leading it to become one of the region’s most awarded sales teams — it was recently named Sales Team of the Year at the Mumbrella Awards, for the second year running.
Michael Levine
He has led partnerships with Flywheel Australia and Omnicom Media Group, and has grown the local team with senior appointments including Julia Edwards and Shalyce McLean.
Megan Ramm, global head of sales for Uber Advertising, said in a release: “Michael has been instrumental in building our Uber Advertising business in ANZ from the ground up.
“I am thrilled to see his leadership take Uber Advertising to our next phase of growth and expansion across the APAC region.”
Levine will now oversee Hong Kong, Taiwan, Japan, and India, adding to his Australia and New Zealand remit. He has recently supported the leadership of other APAC teams on an interim basis, which has resulted in “strong performance” in sectors such as QSR, grocery, FMCG, and retail, according to the release.
“The APAC region spans an extraordinary range of markets, cultures, and capabilities. With that comes a wealth of untapped potential and exciting customer challenges to solve,” he said in the release. “I’m looking forward to building on that momentum and partnering with brands to reach consumers where and when it matters most.”
He will now oversee a “rapidly growing” team of over 50 sellers, focusing on expanding advertiser relationships, enhancing insights and measurement capabilities, and optimising performance. He will work closely with local teams to ensure product localisation.
In the three years since its first international expansion to the ANZ market, Uber Advertising has grown to over 30 markets globally. It is understood to have an annual revenue run rate exceeding AU$2.3 billion (US$1.5 billion), up 60% year-on-year.
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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