Uber Eats adds new brand platform in latest campaign from Special

November 22, 2021 10:28

Uber Eats has launched a new brand platform and campaign, titled ‘This Calls For’ via independent creative agency Special Group to promote the new grocery and alcohol service available within Uber Eats.

The ‘Tonight I’ll Be Eating’ brand platform, which was launched back in 2017 with Special, will continue to be the overall brand platform.

In one of the 30-second spots for the campaign, titled ‘Promotion’, two people are together with one telling the other that he got a promotion, which the other then responds saying the occasion calls for champagne. It is then revealed that the promotion is not as big as first thought, with the alcohol to be bought gradually downgraded to a six-pack of beer.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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