News

Uber gets political as latest PR drive hits back at calls for firm to be shut down

uber-logoUber has turned to politics in its latest publicity drive as it urged users of its service to fight back against a push to shut the company down in NSW.

Ahead of the upcoming NSW state election, the company has sent an email blast to customers, with the ride sharing business urging voters to tell their local election candidates why they choose to use the company.

The move follows what Uber said is pressure being piled on politicians by taxi firms to close the firm.

“The NSW Election is on Saturday 28th March and politicians are asking for your vote,” Uber Sydney general manager David Rohrsheim said in the email to its database. “It’s time to tell them why you choose to ride with Uber.

“The taxi industry has been pressurising politicians and candidates to shut down Uber. They want to stop you from having  a choice about how you get around your city. Let your local candidates know what you love about Uber and tell them that it’s time to introduce sensible ridesharing regulations.

“It’s important that the candidates understand what Uber means to you and that you want their support before the election.”

The email contains a link to a map of NSW where email addresses of the main candidates can be found. It also compares the regulations of regular taxi to those of Uber X drivers.

The move into the political arena for Uber follows its dabble with cute animals last month which saw the firm involved in a kitten cuddles-for-cash controversy.

Read Uber’s email below:

CONTACT YOUR CANDIDATES

Hi Nic,

The NSW Election is on Saturday 28th March and politicians are asking for your vote.

It’s time to tell them why you choose to ride with Uber. The taxi industry has been pressuring politicians and candidates to shut down Uber. They want to stop you from having a choice about how you get around your city.

Let your local candidates know what you love about Uber, and tell them that it’s time to introduce sensible ridesharing regulations.

Click ‘Contact Now’ to let your candidates know why you want them to support Uber.

Whoever is elected on 28 March will get to decide the future of ridesharing in Sydney. It’s important that the candidates understand what Uber means to you, and that you want their support before the election.

Thank you again for your support!

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.