Uber One members enjoyed Bondi Beach ice bath, courtesy of Hello Social
Hello Social transformed the pool at Bondi Beach’s Icebergs precinct into an ice bath for Uber One members on August 11.
The announcement:
On Sunday 11 August, hundreds of Uber One members were able to enjoy an exclusive “Ice Cold Recovery” at the iconic Icebergs precinct in Bondi Beach.
The activation, led by Hello Social, saw Uber One members treated to the coolest post City2Surf recovery, as the country’s most famous pool was converted into a giant ice bath.
Post cool down, guests clad in robes and slippers were invited to Maurice Terzini’s Icebergs Dining Room & Bar to keep the lactic acid flowing with complimentary food and beverages plus tunes from global hit maker, DJ Touch Sensitive. The event also included margarita mixer recovery bikes, recovery massages and limited-edition event merchandise.
Head of marketing, Uber ANZ, Nicole Bardsley said, “The benefits of Uber One membership are crystal clear for anyone who already likes to enjoy credit on rides, zero-dollar delivery and memorable perks – but this was the perfect opportunity to showcase benefits of our membership from one of the country’s most iconic locations at the perfect moment in time.”
Managing partner, Hello Social, Sam Kelly said, “The City2Surf continues to index highly amongst Sydney-siders and has quickly become one of the biggest events on the social calendar – it certainly made sense for Uber One to show up and celebrate the perks of being a member. We wanted to harness the camaraderie of in-trend community run clubs with our obsession for recovery, to create something truly unique. The feedback has been amazing and we’re looking forward to continuing to build out even more meaningful exclusives for Uber One members in the future.
Across the country, Uber Eats also paired the “Ice Cold Recovery”, with equally ice-cold benefits for Uber One members by freezing certain fan favourites at $5.
Credits: Lead agency Hello Social for client Uber with PR support from History Will Be Kind and media by EssenceMediacom.
Source: Hello Social
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topics
Bondi Beach
Hello Social
Maurice Terzini’s Icebergs Dining Room & Bar
Nicole Bardsley
Sam Kelly
Uber
Uber One
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