Uber’s big moves; Are marketers missing a trick with brand-to-brand partnerships?; and James Warburton exits Seven

Welcome to the latest edition of the REmade newsletter, sister publication to our REmade conference, where the retail media community comes together.

Today, fresh from a New York research trip, our columnist Colin Lewis offers a deep dive into the Uber Advertising business model, and Booktopia’s Adam Freedman talks about the philosophy of brand-to-brand collaboration driving his retail media strategy.

And further down in our daily Unmade Index update, Seven West Media shares jump on news of James Warburton’s immediate departure.