UFC mag launch sees strong pre-sales for ACP

Tim Burrowes

January 18, 2011 1:04

ACP’s forthcoming launch of UFC Magazine Australia – the official title for the Ultimate Fighting Championship – has seen what the company says is a “virtually unheard of” level of pre-launch subscriptions.

Although the publisher would not disclose numbers for the monthly title, Mumbrella understands that it has already sold around 1000 subs. While this is only a fraction of the 50,000 circulation being promised to the advertising market, it is highly unusual for readers to subscribe to a magazine they have not yet seen.

The magazine goes on sale from February 21 to preceed a UFC bout at Sydney’s Acer Arena the following week.

Michael Koslowski, ACP’s publisher of men’s lifestyle titles, said: “We are very excited about the rapid take-up of this phenomenal new magazine brand which is set to grow in tandem with one of the world’s biggest sports.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.