UK based Sermo signs PR consultancy Saunders & Co
UK-based global lifestyle PR network Sermo has signed Australian PR consultancy Saunders & Co.
The announcement:
SAUNDERS & CO PR GOES GLOBAL
Global Lifestyle PR network, SERMO signs up Saunders & CoSERMO, the first ever global lifestyle pr network founded in 2010 by Talk PR (UK), part of the M&C Saatchi group, has today signed leading Australian PR consultancy Saunders & Co.
The SERMO network is made up of independent PR consultancies that are particularly experienced and connected in the fashion, beauty & lifestyle sectors. The networkʼs founding partners, Talk PR (UK), Me & Us (France), Nike Communication (US) & Nota Bene (Spain) were joined by partners in Greece, Brazil, Russia, India and Hong Kong in 2011. The move into Australia and Germany in 2012, takes the number of countries SERMO operates across to 11, spanning five continents with 15 offices worldwide.
The network allows its agencies to deliver a truly global offering to international clients whilst retaining a unique entrepreneurial and boutique approach. SERMO agencies have created stand out international and local PR campaigns and events for clients including Vertu, American Express, Procter & Gamble, Rolls Royce, Swarovski, Tag Heuer, United Colors of Benetton and Yves Saint Laurent.
Jane Boardman, CEO of Talk PR comments “This is a great start to 2012, continuing the forward momentum of SERMOʼs growth. Saunders & Co is a great fit for the network and operate in important markets for global clients. Presence in Australia will increase SERMOʼs exceptional depth of understanding of the global lifestyle sector and will add value to all of the agencies clientʼs businesses.”
Saunders & Co is a privately owned company and founded by respected marketer Gary Saunders. Gary has recently brought in business partner Raffaele DʼAlisa to steer the agency operations. Saunders & Co have produced outstanding brand building PR campaigns for clients including P&G Beauty, SK-II, Pantene, Clairol, Mecca Cosmetica, Essie and Invisalign.
Gary Saunders comments, “SERMO will ensure that our existing clients benefit from the scale and stature of a major international agency, while maintaining the hands-on approach our clients have always known. This is also a fantastic opportunity for the Saunders & Co team to further develop our offering and explore global opportunities for our clients.”
Source: Saunder & Co press release
