UK brand experience agency Amplify launches in Australia

UK-based brand experience agency Amplify has launched in Sydney, with the intention of “merging” talent across its UK and Australian offices.

Amplify’s executive producer in the UK, Gareth Davies, will lead the Australian operation as managing partner and executive producer.

Amplify’s combined UK and Australia team

Joining Davies at Amplify Australia is account director Claire Whyman and Zoe Wendland.

Amplify Australia will work closely with the London office to create a “blended model” which “merges” talent from across both offices to work on London’s clients which include Google, Playstation, Spotify and Nike.

Jonathan Emmins, founder of Amplify, said the decision to launch in Australia was based on the growing need for experience-led campaigns and brand experience.

“Sixty percent of Amplify’s work is already international, but we’ve not yet felt the need to set up offices outside the UK. In Australia, however, we’ve had demand from both former clients who are now APAC-based and talented ex-Amplifiers who have either returned home or decided to base themselves in Australia. It’s an exciting place to be.

“Gareth Davies, who’s leading the new operation, and myself first met working in Australia together, and it’s something we’ve always wanted to do. But the country’s ever-growing youth market clinched it.”

Davies said there was a huge opportunity in Australia to “to think bigger, smarter and more creatively”.

“We’re offering clients the best of both worlds: the best of Australian-based talent supported by Amplify’s second-to-none creative studio back in the UK,” he added.


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