UK marketing agency Silverbean opens Sydney office, hires Annabel Gray

UK-based marketing agency Silverbean has opened its first international office in Sydney.

The agency, which specialises in brand partnerships, said it identified “a vast amount of opportunity for growth” in Australia, where it can facilitate affiliate programs for brands.

Annabel Gray has been appointed as associate director of Silverbean’s new Sydney office

Annabel Gray has been appointed as associate director for the Sydney office. Gray previously worked for the agency in Newcastle in the UK between 2006 and 2009.

Gray rejoins the agency from Growth Ops in Sydney where she spent five months as client advisory lead. Prior to that, she spent four years at APD, leaving as a senior account director.

In a statement about Silverbean, Gray said Australia was behind the UK and US in the use of affiliate programs as a marketing tool.

“In Australia, only 70% of the top 100 retailers have an affiliate program, and outside of this group it’s even less. Comparatively, in the UK and US partnership marketing is seen as a crucial tool for business growth that if given the right strategic focus can result in massive increased awareness and ROI,” Gray said.

“For example, on average we see a revenue increase of 40% within the first three months for our clients by helping them realise the full potential of partnership marketing. It really is that impactful.”


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