Ultra-happy families in new Devondale cheese ad
Devondale has rolled out yet another comedy ad from DDB Melbourne for its family cheese Smooth Tasty All-rounder.
https://www.youtube.com/watch?v=9ckaSxpc0AE
The ad – “Jumpers” – is shot by director Tim Bullock and features a family in bad knitwear and odd dynamics.
“This category has always been about perfect families, with perfect hair, who laugh inexplicably when they’re eating sandwiches,” said ECD Darren Spiller. “That’s not reality.”
The ad is the seventh from Devondale this year.
Client Credits
- General Manager Marketing Innovation & Special Projects: Suzanne Douglas
- Head of Retail Marketing: Pam Burnett
- Marketing Manager: Kit Rahman
- Senior Brand Manager: Laurette Hargreaves
Agency Credits
- Executive Creative Director: Darren Spiller
- Creative Director: Simon Bagnasco
- Sr. Copywriter: Robbie Brammall
- Sr. Art Director: Anthony Hatton
- Sr. Agency Producer: Tuesday Picken
- Executive Planning Director: Ian Forth
- Managing Partner: Lisa D’Amico
- Account Director: Katie Kouts
- Account Manager: Kirsten Tidswell
Production Credits
- Production Company: Prodigy Films
- Director: Tim Bullock
- Producer: Alice Grant
- Executive Producer: Jonathan Samway
- DOP: Germain McMicking
- Editor: Adam Wills
- Grade: Edel Rafferty, Method Studios
- Online Edit: Chris Betteridge, Method Studios
- Sound Design: Colin Simkins, Gusto Music
Media: Carat Melbourne
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Loving these! The eyes have it down…watched it 3 times which says that it’s good or i’m a loser – happy either way.
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I have enjoyed the entire series of comedic Devondale ads. I like this one too, but given that high performance value is often found dangerously close to the edge, it is therefore very easy to nudge the performances over that edge. This one manages to do that in my opinion; it also lacks a revelationary entry shot by Dad, it has one cut too many on the mother and about a second too long on the children.
Nit picking aside, it is another very funny and welcome Devondale ad.
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