Lookalike families do battle in ANZ home loan ad
Lookalike families prepare to do battle for the same home in a new ad created by Whybin\TBWA Melbournefor ANZ’s home loan service Buy Ready.
https://www.youtube.com/watch?v=pWJJKyKKrxs
The TV ad is backed with press, magazines, outdoor and digital advertising.
In the ad, the competitive families are sepearted by one of them having alkready made use of ANZ Buy Ready and being prepared to make an offer on the spot.
Karen Donaldson, GM of marketing for ANZ Australia, said: “The campaign has a lot of fun with this idea and shows that ANZ Buy Ready gives you an edge over other home buyers. ”
Credits:
- Creative Agency: Whybin\TBWA Group Melbourne
- Production Company: Goodoil
- Media Agency: PHD
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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