Lookalike families do battle in ANZ home loan ad

Tim Burrowes

September 23, 2013 12:24

Lookalike families prepare to do battle for the same home in a new ad created by Whybin\TBWA Melbournefor ANZ’s home loan service Buy Ready.

https://www.youtube.com/watch?v=pWJJKyKKrxs

The TV ad is backed with press, magazines, outdoor and digital advertising.

In the ad, the competitive families are sepearted by one of them having alkready made use of ANZ Buy Ready and being prepared to make an offer on the spot.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.