Ultra Tune positions itself as the answer to all car problems in new radio campaign

Ultra Tune Ultra Tune auto service centres is positioning itself as the car repair centre for the less mechanical able in a new radio campaign created by KWP! Advertising.

The three radio spots feature three different characters all unsure of what’s gone wrong with their car.

KWP copywriter Corey Swaffer said: “For some people, taking their car to a mechanic can be a daunting experience because they don’t really know how to explain what’s going on. So we wanted to let people know that Ultra Tune will get to the bottom of it, no matter how silly the problem sounds.” 

Ultra Tune marketing director Tim Carracher said: “Ultra Tune has earned a reputation for being approachable and understanding and the KWP! team has articulated this brand benefit in a fun and highly-memorable way.”

The campaign is now running on stations across South Australia.


  • Agency: kwp! Advertising
  • Creative Director: James Rickard
  • Creative Team: Corey Swaffer, Michael Gagliardi
  • Media Planner: Nick Ryder
  • Account Manager: Tristan Glover
  • Agency Producer: Hayley Johnson
  • Audio Company: Mattrixx Audio
  • Sound Engineer: Matt McKenzie-Smith
  • Client: Tim Carracher

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