Ultra Tune is continuing its ‘In tune with you and your car’ positioning in a campaign running in South Australia which sees customers describe the sound of their car before taking it to the car services company.
Created by KWP! Advertising, the TV campaign evolved from a radio campaign which saw mechanically minded people struggling to explain an issue with their car.
The TV spot continues the theme, using animation to highlight the nature of the explanation and aims to showcase how no matter what the problem is, Ultra Tune can help.
The radio spots:
- Agency: kwp! Advertising
- Creative Director: James Rickard
- Writer: Corey Swaffer
- Agency Producer: Micky Grant
- Production Company: Resin
- Director: Grant Lovering
- Producer: Lincoln Wogan
- Sound Studio: Best FX
- Sound Engineer: Scott Illingworth