Uluru looks to lure tourists with new ways to see ‘the rock’
Uluru Ayers Rock Resort has launched a new brand proposition via BMF. The ‘Just Wow’ campaign features several visitors to Uluru experiencing different aspects of the destination, including camel rides, segway tours and a motor bike tours.
The new creative work is meant to challenges travellers’ perceptions of Uluru as “just a rock”, to a destination with an abundance of experiences, flavours and interactions on offer.
Between July 2018 and June 2019, 1.9 million tourists and other visitors travelled to the Northern Territory. In the 12 months to December 2019, international visitors contributed $437 million to the local economy. Since late March 2020, there have been no international tourist to Australia.
