UM appoints three national managers

(From left) Griffiths, Grivas, Filmer

UM has announced three new senior management roles – a national digital director, national investment director and chief innovation officer.

Sev Griffiths, who currently runs UM’s investment activity in Sydney, takes on the new role of national investment director. She will report to Victor Corones, MD of MagnaGlobal.

Maria Grivas has been promoted to national digital director from digital investment director. Grivas will report into Griffiths.

Ex-AKQA strategy planner James Filmer takes on the new role of chief innovation officer, rising from chief digital officer, reporting into Stefan Burford, chief strategy officer.

Mat Baxter, UM’s CEO said: “In the final quarter of 2011 we instituted a new operating structure that was built around the central needs and opportunities for our clients into the future,connected to the skills and leadership talent at the agency. Since then, three people have been outstanding in their abilities to create and lead real innovation in our business and the new appointments announced today reflect the creativity and results these execs have achieved.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.