UM leads the pack in Media Federation Awards chase

Media agency UM leads the shortlist for this year’s Media Federation Awards with 12 shortlistings.

Next comes MEC on nine and Mediacom on five.

The award will be handed out on October 24.

Greg Graham, Media Federation Awards vice chairman and GroupM marketing and new business director, said: “Once again the quality of the entries this year was outstanding and a real celebration of enterprising work. It was great to see a range of entries breaking new frontiers and delivering superior client results.”

The shortlist:

Automotive

• Help Me Choose, Initiative for Hyundai & Kia

• The Aussie Spin, MEC for Mitsubishi

• Toyota Leaves a Trail of Goodwill Through Landcruiser Country, TMS for Toyota Motor Corporation

Beverages

• Coca-Cola: Share a Coke & a Song, Ikon Communications for Coca-Cola Australia

• Wild Turkey – The Turkey 10, Match Media for Campari Australia

• Gatorade: Turning Cricket Athleticism into Business Success, PHD for PepsiCo Australia

Finance/Insurance/Government/ Corporate & Real Estate 

• House Party, MediaCom for NSW Government

• How “Support Team Stories” Meant Game, Set and Match for ANZ, PHD for ANZ

• My QuitBuddy, UM for Australian National Preventive Health Agency

Clothing/Cosmetics & Retail

• When Fans Become Famous, MEC for Henkel Australia

• The Muffin Break Great Bake Sale: Baking For Love, Slingshot Digital for Muffin Break

• The World’s Longest Catwalk, UM for ECCO

Food & Grocery

• Tim Tam, MEC for Arnotts

• Ben & Jerry’s Sundae Sessions, Mindshare for Unilever

• The Lambnesia Epidemic, UM for Meat & Livestock Australia

• McDonald’s Get Grilled, UM for McDonald’sIT & Consumer Durables

IT & Consumer durables

• Canon PIXMA Printables and Ice Age 4, MediaCom for Canon

• The Team Behind the Team, UM for Microsoft

• Halo Capture the Poster, UM for Microsoft

Media/Entertainment/Travel & Leisure 

• Getting Fans Out of the Closet and Into the Cinema, MEC for Transmissions Films

• Horrorific Results, MEC for Paramount Pictures

• Build Your Bucket List, UM for South African Tourism

• Fast Front Pages, UM for News Corp

Partnership Award

• MLA Australia Day Lambnesia Campaign, CONNECT (Network TEN & DMG Australia) for Australian Meat & Live Stock Association

• Making it Count – How Powerade Moved From a Sport Destination to Journey, MCN for Powerade

• XXXX Island & the Good Life, Nine Entertainment Co. – Powered for Lion

Best Strategic Launch Campaign

• Horrorific Results, MEC for Paramount Pictures

• McDonald’s – Track My Macc’s, OMD for McDonald’s Australia

• Toyota Leaves a Trail of Goodwill Through Landcruiser Country, TMS for Toyota

Best Integrated Media Campaign 

• Wild Turkey – The Turkey 10, Match Media for Campari Australia

• Responsible Drinking – What Are You Doing to Yourself, MediaCom for NSW Ministry of Health

• The Lambnesia Epidemic, UM for Meat & Livestock Australia

Best Use Of A Small Budget (Up To $300,000)

• Give Music Generator – Unwrapping the Gift of Giving Music, MediaCom for Universal Music

• How to Launch a Business While Sitting on the Toilet, Naked Communications for Who Gives a Crap

• The World’s Longest Catwalk, UM for ECCO

Best Media Innovation

• When Fans Become Famous, MEC for Henkel Australia

• Fast Front Pages, UM for News Corp

• Horrorific Results, MEC for Paramount Pictures

• McDonald’s Gets Grilled, UM for McDonald’s

Best Demonstration Of Results 

• Shifting Stock – Campbell’s Real Stock, MEC for Campbell Arnott’s

• NSW Health Get Healthy, MediaCom for NSW Health

• Virgin Mobile, Fair Go Bro, Starcom MediaVest Group for Virgin Mobile

Best Application Of Research

• Spirit of Tasmania: Drive Straight into Your Next Holiday, Maxus for Spirit of Tasmania

• GSK Flu Tracker, Maxus for GlaxoSmithKline

• Optimising Screens Investment to drive Taken 2 Box Office, ZenithOptimedia for 20th Century Fox

Marketing Team Of The Year 

• Meat & Livestock Australia

• Universal Sony Pictures Home Entertainment Australia

• Virgin Mobile Australia

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics Media Media Federation MFA UM

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Comments: 2

Sam 19 Aug 13

Congratultions Initiative for Help Me Choose. Great feature on Carsales

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Anon 19 Aug 13

Whoever is writing UM award submissions is asking for a solid payrise right about now.

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