UM promotes chief digital officer Maria Grivas to chief data and technology officer role

UM Australia’s chief digital officer of six years, Maria Grivas, will take on the role of chief data and technology officer at the agency effective immediately.

Maria Grivas and Fiona Johnston

CEO Fiona Johnston said Grivas’ role would not be replaced as “digital is inherent to our entire business”. 

Grivas will now be charged with “[leading] the transformation of data through exploration and analysis to uncover patterns, opportunities and insights to drive evidence-based decision-making solutions for clients”, the agency said. The role is in line with UM’s positioning of Better Science, Better Art and Better Outcomes, UM said.