UM promotes Sophie Bingham to Sydney GM

UM has promoted Sophie Bingham to general manager of its Sydney office, Mumbrella can reveal.

Bingham has been with UM for five years, with the agency stating that the move will “provide a better level of client counsel”. She will assume her GM responsibilities on top of her existing role as global business head for the Tourism Australia account.

Bingham has worked in media for 14 years

“Sophie is an immense talent and consistently demonstrates the finest leadership qualities across our UM and group businesses,” said CEO Fiona Johnston.