UM wins Upfield media account in a global appointment

Darcy Song

July 7, 2023 9:35

Plant-based company Upfield has selected UM, a part of the IPG Mediabrands network, as its media agency in a global appointment.

The group’s subsidiaries include Flora, ProActiv, Blue Band and Country Crock. Dentsu was the incumbent media agency.

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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

Dentsu IPA Mediabrands UM upfield

1 COMMENTS

Settle down 7 Jul 23

its margarine guys take it easy.

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