News

Dentsu taps ex-Wiggle Greg Page for Flora ProActiv heart health campaign

Nico Arboleda

May 1, 2023 9:44

Dentsu has tapped former Wiggles member Greg Page to headline a campaign for margarine and spreads company Upfield, specifically margarine brand Flora ProActiv.

The campaign, which focuses on heart health, involves Page performing a re-recording of 1980s hit song ‘A Good Heart’ by Feargal Sharkey in a music video aimed to remind Australians over 40 to check their cholesterol levels.

Dentsu’s Flora ProActiv campaign with ex-Wiggle Greg Page

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Nico Arboleda was a contract reporter at Mumbrella, covering adtech and martech. He left Mumbrella in June 2023.

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Dentsu Greg Page upfield

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