Uncle Tobys Oats claim of being a ‘protein superfood’ ruled misleading by ad watchdog

An ad for Uncle Tobys Oats has fallen foul of the ad watchdog after it decided a claim the product is a “naturally rich in protein superfood” to be misleading.

Complaints against the TV ad suggested it was “dishonest” and oversold the product with one saying: “My first impression of the advertisement was to question why I never knew that oats were high in protein and why I had never seen that claim on oats before.

“The first time I saw the ad, I missed the clarifying statement at the bottom of the screen. … As a person who makes up their oats with water, and uses oats in baking, I thought that this was deceptive.”

https://www.youtube.com/watch?v=Smi5OD_XJJw&feature=youtu.be