Under Armour launches Unstoppable collection, enlists creators and athletes for its marketing

Sports brand Under Armour has launched a new Autumn/Winter collection, Unstoppable. To help promote it, the brand tapped several athletes and creators for its marketing efforts.

The announcement:

Leading global athletic performance brand and Sports House Under Armour continues to redefine performance wear with the launch of its latest autumn/winter collection, Unstoppable, built for the modern athlete who never switches off. Blending innovation with everyday versatility, Unstoppable delivers a performance-driven style that is built to meet the demands of the 24/7 athlete — a bold expression of Under Armour’s mission to make athletes better, both on and off the field.