Under Armour launches Unstoppable collection, enlists creators and athletes for its marketing
Sports brand Under Armour has launched a new Autumn/Winter collection, Unstoppable. To help promote it, the brand tapped several athletes and creators for its marketing efforts.
The announcement:
Leading global athletic performance brand and Sports House Under Armour continues to redefine performance wear with the launch of its latest autumn/winter collection, Unstoppable, built for the modern athlete who never switches off. Blending innovation with everyday versatility, Unstoppable delivers a performance-driven style that is built to meet the demands of the 24/7 athlete — a bold expression of Under Armour’s mission to make athletes better, both on and off the field.
Engineered for performance and built to last, UA Unstoppable is made with cutting-edge fabrics that withstand the elements, retain water-repellent properties through repeated washes, and offer adaptive stretch for all-day comfort. Each piece undergoes rigorous testing to meet the brand’s premium standards, empowering athletes to move freely, confidently and in style.
To bring the collection to life, Under Armour has teamed up with a new generation of style-oriented athletes and creators — Olympic boxer Harry Garside, football social personality Daniel Olaniran (Olan Tekkers), rising rugby talent Aaliyah Bula, and model Brylee Turner — each representing the intersection of sport, culture and fashion.
“UA Unstoppable offers the perfect off-duty kit,” said Garside. “The sleek and comfortable styles have set me up with fresh fits perfect for life between training and competition. Performance will always come first for me, but I also enjoy expressing my personal style out of the ring, and this collection lets me do both. That’s what being unstoppable means to me.”
“At Under Armour, our purpose is to empower those who strive for more, providing them with performance solutions so they feel unstoppable — both on and off the field, court or pitch,” said Fernando Reani, managing director at Under Armour Australia and New Zealand. “With the newest Unstoppable collection, we’re not just launching a versatile, premium line designed for everyday performance, but also connecting with the next generation of consumers through athletes and personalities who truly embody what it means to be unstoppable.”
The Unstoppable collection features a variety of premium pieces in seasonal colourways, with a mix-and-match approach to suit individual style. Designed with strategic seaming, performance taping and streamlined silhouettes, every garment offers a sleek, technical aesthetic while complementing the athlete’s form.
Highlights of the range include:
- UA Unstoppable Woven Parachute Pants (women’s)
- UA Unstoppable Utility Sleeveless Hoodie (women’s)
- UA Unstoppable Women’s Jacket (women’s)
- UA Unstoppable Full-Zip Short Sleeve (men’s)
- UA Unstoppable Vent Cargo Pants (men’s)
- UA Unstoppable Vent Jacket (men’s)
The UA Unstoppable campaign will roll out nationally through Under Armour Australia’s owned platforms and in partnership with rebel. The campaign will be amplified across both brands’ retail and digital ecosystems, reaching audiences through a comprehensive multi-channel strategy.
Source: Speak Communications
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