Underbelly fires up as George Negus struggles in the ratings

Tim Burrowes

February 8, 2011 8:54

The first competitive Monday of the 2011 ratings battle saw Nine’s Underbelly telemovie Tell Them Lucifer Was Here top the night with an average audience of 1.377m while Ten’s 6PM With George Negus rated just under 0.4m, well below the network’s half million target.

Seven’s My Kitchen Rules was close behind with a 1.332m audience, according to preliminary overnight metro ratings from OzTam.

Meanwhile, Nine’s William Shatner comedy Shit My Dad Says was just the right side of 1m with 1.061m.

The gulf Ten faces in changing news consumption habits is underlined by the fact that while 6PM With George Negus rated 392,000 – 30th for the night – Seven News rated 1.248m and Nine News rated 1.186m.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Me too 8 Feb 11

Poor George Negus. Any news program that replaces the 6pm Simpsons time slot is doomed from the start.

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Peter Pennypacker 8 Feb 11

Damn – I didn’t even know the Underbelly movie was on.. I don’t recall seeing any ads for it

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