Underwear brand turns to dark story telling

Underwear brand Ambra has created a social media-only two minute movie based around its “Killer Figure” shapewear brand, starring Nine’s former Kids WB host Georgia Sinclair.  

The strategy is a first for the brand, with the work being promoted through on YouTube, Twitter, Facebook.

The ad was created by Melbourne production house Shoot Films.

Ambra brand manager Tim Goodfellow said: “This is definitely a first for our brand. We are extremely impressed with the finished product which has all the workings of a great short film – it is humorous, very sexy, provocative and has impact”.

PR for the campaign is being handled by Ann Morrison PR.

(To avoid spoiling the twist, we’ve avoided mentioning it here)


  • Director Damian McLindon
  • Producer Ariel Parisi
  • Director of Photography Simon Ozolins
  • Editor Ben Joss
  • Production Designer Leanne Caruana

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