Underwear brand turns to dark story telling

Tim Burrowes

November 12, 2009 4:41

Underwear brand Ambra has created a social media-only two minute movie based around its “Killer Figure” shapewear brand, starring Nine’s former Kids WB host Georgia Sinclair.

The strategy is a first for the brand, with the work being promoted through on YouTube, Twitter, Facebook.

The ad was created by Melbourne production house Shoot Films.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

Carol 12 Nov 09

Not more vampire soft porn. How dull.

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jape 12 Nov 09

Hmm. No writer? Just shot a heap and handed that to the editor?

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SheilaK 13 Nov 09

No, Tim Goodfellow, it’s not humorous or sexy to promote the idea that a woman who says no to sex and walks away only needs a little physical persuasion to change her mind. It’s not even OK.

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