Underwear brand turns to dark story telling
Underwear brand Ambra has created a social media-only two minute movie based around its “Killer Figure” shapewear brand, starring Nine’s former Kids WB host Georgia Sinclair.
The strategy is a first for the brand, with the work being promoted through on YouTube, Twitter, Facebook.
The ad was created by Melbourne production house Shoot Films.
Ambra brand manager Tim Goodfellow said: “This is definitely a first for our brand. We are extremely impressed with the finished product which has all the workings of a great short film – it is humorous, very sexy, provocative and has impact”.
PR for the campaign is being handled by Ann Morrison PR.
(To avoid spoiling the twist, we’ve avoided mentioning it here)
Credits:
- Director Damian McLindon
- Producer Ariel Parisi
- Director of Photography Simon Ozolins
- Editor Ben Joss
- Production Designer Leanne Caruana
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Not more vampire soft porn. How dull.
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Hmm. No writer? Just shot a heap and handed that to the editor?
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No, Tim Goodfellow, it’s not humorous or sexy to promote the idea that a woman who says no to sex and walks away only needs a little physical persuasion to change her mind. It’s not even OK.
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