Unexpected experts help Bonds launch Total Package Undies via Special

Kalila Welch

April 11, 2022 10:46

Bonds has launched its newest innovation in men’s undies – the Total Package undies – in an integrated campaign from Special.
The campaign features five individual experts – a sushi chef, an expert fisherman, a property advisor, a wine expert and former AFL coach Kevin Sheedy – who each explain the product’s ‘Total Support Pouch’ technology using tongue-in-cheek innuendo.

Other Assets:

A tack box for your tackle: https://www.youtube.com/watch?v=vQoJWY_o6D8

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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