Unfkable women’s network launches ‘same tools’ campaign amid Leo Burnett controversy

Unfckable, a women’s creative community started in the UK just two weeks ago, has weighed into the controversy which has followed Leo Burnett’s announcement it had hired five men for senior creative roles.UnfkableThe group, which aims to foster the role of creative women in advertising and “the men who aren’t afraid to compete with them”, said it was uniting against “white guys on a sofa”.

Founder Jane Evans told Mumbrella Unfkable soft launched in London last Wednesday, ahead of Leo Burnett’s ill-fated announcement.

“The events in Sydney this week accelerated everything, our network grew, particularly in Sydney through discussions,” said Evans.

unfkable groupThe community has kicked off with a provocative campaign: “How can your brand stand out when you employ the same tools as your competitors?”

The blunt reference to male domination of creative departments around the globe is aimed at getting brands to consider work with women in the network.

“The challenge is to those holding the marketing purse strings to take a stand against the lack of diversity in just about every ad agency creative department – not just Leo Burnett, who happen to be in the firing line right now,” she said.

Grey London creative director Nils Leonard has also weighed into the debate warning that Leo Burnett had sent the wrong message about the future of the industry with its creative team announcement.

Simon Canning


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