Uni Super features throwback photos of its customers, celebrating the growth of their super funds

Uni Super has provided the ultimate throwbacks, utilising images of its customers from the 1980s and 90s to compare where their careers were then to where they are now.

The campaign slogan, ‘You’ve come a long way, just like your super’, claims the advancement of its members lives is reflected in the development of their superannuation funds.

The campaign, created by The Pure Agency, will be executed nationally and include both digital and static OOH placements on university campuses, public transport stops, print and online video.

Uni Super is a superannuation fund specifically for people working in Australian universities and higher education.

Darlene White, Uni Super head of corporate marketing, said in a statement: “Because Uni Super is for a broad range of people working in higher education, our members have some really inspiring stories to tell. Sharing their achievements to reflect the success of the fund is an authentic way to bring our unique offering to life.”

Uni Super’s print execution

Kylie Suttor, The Pure Agency creative director, said: “The members’ nostalgic old photos combined with aspirational shots from today portray a fresh, positive angle on super and ageing. Having real images showing members’ hair and fashion choices from their youth is an added bonus.”

Margot Cotter-Melton, The Pure Agency managing partner, added: “This is a new approach to advertising for Uni Super and we’re excited to be part of that journey. The campaign evokes a sense of accomplishment and feelings of positivity towards the future. It’s also very different for the category, while still reinforcing the many benefits of being with Uni Super.”

Uni Super’s outdoor execution


Darlene White – Head of Corporate Marketing
Melissa Ladner – Brand Manager
Anna-Maria Cooney – Marketing Consultant

The Pure Agency
Margot Cotter-Melton – Managing Partner
Michael Neary – Planning Director
Kylie Suttor – Creative Director
Margo McWilliam – Head of Copy
Sabrina Antoniou – Group Account Director

Production Partners:
Limehouse Creative – Photography, image retouching, content edits


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