Heide Museum of Modern Art uses social media to critique art in campaign

August 10, 2017 10:10

Heide Museum of Modern Art is using social media to share people’s opinions on museum art around Melbourne city.

‘The People’s Panel’ campaign displays tweets and allows social media users to interact with other people’s comments by projecting the tweets onto digital panels.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Heide Museum of Modern Art M&C Saatchi

Latest

Stop calling it 'organic': A plea for honesty in digital marketing

The BOM's horrible new site provides a great comms case study

Yahoo tells advertisers to call off the search

NSW revives ‘shocking’ 13-year-old UK campaign for new anti-tobacco push

Unmade Index ends the week on an uptick, but loses 5% across October

Heide Museum of Modern Art uses social media to critique art in campaign

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE