Unilever awarded Cannes Lions Advertiser of the Year

Unilever, owner of brands including Lipton, Dove and Lynx, has been named this year’s Advertiser of the Year at the 57th Cannes Lions International Advertising Festival.  

Keith Weed, Mumbrella

Keith Weed, Unilever

The global FMCG company won its first Cannes Lion for Omo washing powder back in 1961.

Since then, Unilever brands have gone on to win close to 200 Lions over the years, including the Media Grand Prix in 2002 for “Magnum 7 Deadly Sins – Give In To It”, and both the Cyber and Film Grand Prix in 2007 for its Dove “Evolution” ad led by Ogilvy.

Terry Savage, festival chairman, said: “As one of the world’s top consumer goods companies, millions of people around the globe are touched daily by the advertising of Unilever’s brands.

“Over the years, its marketing has been renowned for embracing the creativity and innovation that has driven the powerful work that its agencies have produced.”

Unilever is in more than 100 countries across the world and has over 400 brands spanning 14 categories of home, personal care and food products.

It wons brands including Omo, Lipton, Dove, Axe/Lynx, Knorr, Hellmann’s, Wall’s ice cream, Flora/Becel, Vaseline, Surf and Cif.

Keith Weed, Unilever’s chief marketing officer, added: “The long-standing relationships we have built with our agency partners over many years have enabled us to develop many striking – and more importantly – effective advertising campaigns.”

The Advertiser of the Year trophy will be presented in Cannes during the Film, Film Craft and Titanium & Integrated Lions Awards Ceremony on Saturday, 26 June 2010.

The last FMCG company to be named Advertiser of the Year was Procter & Gamble in 2008. Last year, it went to Volkswagen.


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