Unilever moves ad dollars into Pacific Mags
Unilever has signed a three-year advertising deal with Seven Media Group’s Pacific Magazines, in a major blow to rival ACP Magazines.
It follows the FMCG company’s move over recent years to divert more of its annual TV ad spend into Seven and Network Ten, at the expense PBL Media’s Nine Network, which also owns ACP.
An industry source said the agreement, worth an estimated $1.5m to $2m, would provide greater opportunities for Seven to work with the marketer on more cross platform initiatives, which would also include Yahoo!7.
“Unilever is one of the top five clients [in publishing]. It’s a big blow for ACP,” the source added.
The FMCG company has brands including Flora, Lipton, Streets, Continental, Domestos, Dove, Omo and Rexona.
Pacific Magazines publishes titles including Famous, New Idea, Marie Claire, That’s Life! and Men’s Health.
Unilever and Seven were not available for comment at the time this story was published.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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