Unilever relaunches Impulse body spray
Unilever is re-launching women’s body spray Impulse around the idea of a love story.
Starting with an instore and promotional push that begins on Friday, the campaign positions the Impulse range of fragrances for girls ‘so irresistible they will do the flirting for you’.
Interactive digital billboards in Westfield shopping malls with enable girls to share love notes via their smart phones. Promo staff driving ‘Love story’ branded Minis will be visiting beaches, cinemas and shopping malls around Sydney.
Consumers will be able to have their photos taken through ‘Love story’ branded photo frames.
The agency behind the promotional phase of the campaign is 31st Second.
An above the line marketing push, with media by Mindshare and digital by Soap Creative, is to follow in the coming weeks. Impulse will be sponsoring Neighbours on Eleven, and a TV ad – created by an agency overseas – will be screened on free to air TV in Australia.
