Unilever’s first chief marketing officer to depart

Tim Burrowes

February 10, 2010 8:25

Unilever’s first global chief marketing officer, Simon Clift, is set to leave after 30 years with the FMCG giant.

He will retire from his post in the next few months to spend more time with his family in Brazil and pursue “other creative opportunities”, according to a company spokesman.

Clift joined the company in 1982 and was appointed its first CMO. He helped developed high-profile global marketing campaigns for brands including Dove and Lynx.

His replacement is yet to be announced.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Steve 10 Feb 10

To be honest, this was a long-overdue departure. His anachronistic attitudes to advertising development were not compatible with an organisation that strives for competitive and effective advertising. Thank you Mr Clift – I look forward to an increase in the share price of Unilever!

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