UniSuper launches campaign after opening to all via Hive
UniSuper has released a campaign following its opening to all Australians in July 2021 via Hive Creative. The industry super fund was previously only available to those working in the higher education and research sector.
The campaign launches the ‘Look Forward, Think Great’ brand platform for UniSuper.
In the 45-second spot of the campaign, a montage shows a woman in the boardroom, a man designing a building and a child being helped to plant a tree.
UniSuper head of marketing Natalie Sneddon said: “UniSuper is a hidden gem. We’re proud to offer our award winning super to more Australians so they
can create a future worth retiring for. It’ time to let more Australian’s know about us. Our new campaign inspires people to Look Forward and Think Great, and see a future that doesn’t cost the earth.”
Hive managing director Wayne Murphy added: “The creative juxtaposes spectacular ‘big picture’ perspectives across mountain tops and solar farms, with individual ‘small picture’ moments. It’s in these moments that we celebrate the journey as well as the destination – university, work, family, patience, and ultimately great achievement.”
The campaign is on BVOD, radio, out-of-home, press, digital and PR.
One of the campaign’s assets
Credits:
UniSuper: Natalie Sneddon, Alicia Rieniets, David Buttigeig
Agency: Hive Creative
Managing Director: Wayne Murphy
Creative Director: Michael Cain
Senior Account Manager: Emma Landolina
Creative Lead: Shannon Boland
Finished Artist: Alex Rodriguez
Production: Passel Media
Director/Editor: Stephen Packer
Producer: Tom Davies
Executive Producer: Adam Camporeale
Director of Photography: Matt Jenkins
Drone Pilot – Davor Breznik
Colourist: CJ Dobson
Wardrobe – Lauren Brice
Makeup Artists – Eve Flight / Tayla Alexander
Voiceover Artist: Anna McGahan
Composer: Brett Anthony Shaw
Stills Photographer: Garth Oriander
Agency: Porter Novelli Australia
Chief Executive Officer : Rhys Ryan
Media and Content Lead: Madeleine Hanley
Consultant: Arden Baker
Agency: Noisy Beast
Group Media Director, Partner: Ben Lynch
Digital Performance Manger: Richard Fuessel
Digital account manager: Laura Fairbairn
This article has been updated with credits from Noisy Beast.
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