‘United in intent, approach and impact’: Out-of-home industry comes together to advance sustainability

July 30, 2024 9:03

Australia’s out-of-home (OOH) industry has united to collectively make progress on sustainability, combat greenwashing and reduce campaign emissions.

Speaking on a panel moderated by the Outdoor Media Association’s (OMA) chief executive officer, Elizabeth McIntyre, the CEOs of Australia’s largest OOH companies – JCDecaux, oOh!media and QMS – deliberated about what sustainability really means in this industry, and how out-of-home advertising can be used for good.

The chief executive of the event-hosting company, JCDecaux, reminded the audience that the environment is not the be all and end all of sustainability, but there are many aspects to having a comprehensive approach.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.