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United Yeah wins creative for Grace Group

Australian management, storage and removals company Grace Group has appointed United Yeah as its creative agency following a closed pitch.

As part of the appointment, United Yeah will be responsible for re-branding the company, and helping the business speak to younger consumers across home, corporate and commercial services.

Steven Brown, managing director at Grace Group said the “legacy brand” was looking for an agency that could respect the brand’s history.

“Grace is a legacy brand, and a name which has been in the hearts and minds of Australians for over 100 years,” Brown said.

“With that in mind, we needed to find an agency who could respect our history, whilst also providing us with the ability to creatively tell our story to the next generation of Grace customers.”

James Anderson co-founder of United Yeah described the win as a “once in a lifetime opportunity” to tell the story of one of Australia’s oldest brands.

Working in partnership with Grace’s leadership to shape the company’s future is an incredible privilege,” added Dan Godkin, co-founder of United Yeah.

“The dynamics of extending the brand into new and emerging markets is just as exciting as building the internal culture to deliver customer-centric services.”

United Yeah’s current clients include Liquid and Gaming, Civic and Carrera.

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