Uniting, the services and advocacy arm of the NSW and ACT Uniting Church, has launched its ‘With Heart’ campaign to highlight the organisation’s employees’ compassionate approach towards being a carer.
Created by Re the 30 second commercial features Uniting staff working with and coaching some of those they look after.
This is the third campaign the company has launched since rebranding in May last year, aiming to show viewers the ‘un-corporate’ approach Uniting takes.
Sandra Black, CCO at Uniting, said in a statement: “It aims to drive up awareness of who we are and what we do, but more importantly the way we do it. That is, our people genuinely care, not because it’s our job but because it’s what people deserve.
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“We want people to know that everything we do, we do with heart.
“There may be times in people’s lives when they need to choose a Uniting service for the people closest to them. It’s often a difficult decision to make, but if you look for a place where everyone does what they do with meaning, with heart, it can empower and enable that loved one,” Black said.
Patrick Guerrera, founder and CEO of Re, said: “Each and every time we embark on a creative journey with the Uniting team we uncover something more unique, and more heartfelt about the way they help people.”