University of Canberra wins IAA 2024 Big Idea Challenge

November 13, 2024 2:44

The University of Canberra’s TUTELA team have won the International Advertising Association’s (IAA) Big Idea 2024 Challenge.

This year’s challenge was to develop a full-scale campaign for Volvo Cars to “support a local initiative” that mirrored the brand’s purpose. As part of the challenge, the four finalist teams were required to present their work to a jury of senior marketing communications leaders, including Mumbrella’s commercial operations manager, Brittany Ferdinands; Volvo Cars’ marketing director Julie Hutchinson, and more.

“We were truly impressed by the quality of the submissions and presentations from all the finalists in the IAA BIG IDEA competition,” Hutchinson said.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Topics

Big Idea Challenge 2024 Edith Cowan Univesity IAA International Advertising Association Julie Hutchinson Justine Leong University of Canberra University of Technology Sydney UTS Volvo Cars