International Advertising Association looking for adland’s next big thing

The International Advertising Association has opened entries in its national marketing communications competition for university and tertiary students.

IAA BIG IDEA 2024 is open to undergraduate students in marketing, advertising, media, and communications courses in universities and tertiary institutions, with registrations at iaabigidea.com.au.

Students are invited to devise a marketing communications campaign for a ‘real-world’ client, this year Volvo Cars, working in agency-style teams to “develop a fully integrated communications solution for a ‘real-life’ project”.