University of Sydney appoints Mr Mumbles
The University of Sydney has appointed advertising agency Mr Mumbles to create a communications campaign for its obesity, diabetes and cardiovascular diseases centre.
The announcement:
Independent agency Mr Mumbles has won a project to create the strategic brand and communications platform for the University of Sydney’s new Centre for Obesity, Diabetes and Cardiovascular Diseases (CODCD).
The agency won the account in a competitive pitch and is tasked with creating a communications campaign that will launch the Centre to Australia and the world. The University of Sydney was awarded a $95 million grant from the federal government towards the $385 million Centre, with the mission “to improve human health by the prevention and control of obesity, diabetes and cardiovascular diseases”. These are three of the leading causes of death and disability in Australia. Cardiovascular disease alone is responsible for 39% of deaths and 18% of the disability-adjusted life years lost to the Australian community due to ill health, with those living in rural or remote areas worse affected.
Andrew Town, creative partner at Mr Mumbles, said: “Our task is to develop the strategic brand platform and umbrella campaign for all communications for the Centre – internal and external. In terms of developing the brand, it’s a new from-the-ground project – we’re not revising anything, we’re starting fresh, which is an exciting creative challenge for us.” “We are obviously both excited and honoured to be part of such an important University of Sydney initiative,” Town added. The work created by Mr Mumbles will be used to raise donations, recruit international experts to work with the Centre and attract students to the University of Sydney.
Source: Mr Mumbles press release
