University of Western Australia promote founding of Perth International Arts Festival

The University of Western Australia is promoting its founding of the Perth International Arts Festival with an ad representing how one idea can spark something much greater using sparklers.

Created by The Brand Agency, Perth, the spot features a young woman slowly running with a lit sparkler with narration overlaid against the shots talking about the event.

UWA chief marketing officer Karen Carriero said: “One idea back in 1953 was the catalyst for what has become an internationally acclaimed arts festival. We’re very proud of our association with the Festival but we realised that not everyone may be aware of it.”

The commercial will appear at Lotterywest Festival Films and online.


  • Creative Director: Craig Buchanan
  • Copywriter and Director: Alli Watson
  • Art Director: Paul Michael Liam Donnelly
  • Copywriter: Dave Arns
  • Producer: Gemma Kay
  • Account Director: Michelle Lague
  • DOP: Michael McDermott
  • Editor: Joel Taylor, Boogie Monster
  • Colourist: Joel Taylor, Boogie Monster
  • Sound: Justin Braine, Brainestorm
  • Client: Natali Morgan and Gillian Loh, UWA

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